I Started A Business, But I’m Not An Entrepreneur

My business — it’s not “Like [Popular Startup 1] and [Popular Startup 2] had a baby”. It’s not the next Woof. I am not disrupting an industry and I’m not trying to move the proverbial needle.

I found a Rob-shaped hole in a proven business model and I am filling it.

There is no exit strategy because I am doing what I love.

My business goals revolve around providing for myself and my family, not my board or my investors.

In my office, there is no glory in working long hours. I’m not interested in the #hustle or #grind. The glory is in providing for our family, participating in my daughters life, and not being an asshole to my wife because I am stressed out all of the time.

I produce value for my clients. And if I produce more value than my peers, I am rewarded (In full. No one is taking a cut).

I understand the desire to be your own boss — to be free from corporate bondage and control your own destiny. But don’t over-complicate things. Don’t over think it. Honestly, this isn’t rocket-surgery. It’s just good business.

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