Thinking about cryptocurrencies to disrupt T-shirts
Bancor’s ICO was kind of a wakeup call for us here at Unicorn Jerky. It’s being hailed as one of the largest ICOs in history ($147 million).
It’s not just new cryptocoin for banking or healthcare or to service other blockchain related companies — blockchain is taking aim at every industry. Just take a look at Shitcoin, which gives you a view into what a truly desensitized currency looks like. Wait, what?
Anyway, we’ve been thinking for some time about how to leverage distributed ledger technology to truly disrupt t-shirts.
The t-shirt industry is characterized by a fragmented market and physical distribution channels. You can’t just think, hey, I’d love to make a t-shirt that captures the dripping hot bro machismo of Elon Musk and Tesla — and step out of the shower and put that baby on.
No, good T-shirt design requires hiring below market cheap Pakistani design chops on Upwork. Even then, you’d have to wait a couple of days before you took delivery of your shirt. Honestly, it’s just marred by inefficiency.
We may not quite understand how (or why), but blockchain promises a world free of barriers for t-shirts and economies of scale because blockchain enables a transfer of value from t-shirt designer to t-shirt printer to shipper to end wearer.
What if — what if! — you could connect your Pakistani designer to your dropshipper in North Dakota through Shopify and provide t-shirts on demand to your customers who can buy those threads with a currency that will forever go up in value??
Now we’re talking. Here’s what what putting the T-shirt industry on the blockchain could look like.
Just our $0.02 but the future for T-shirts is bright. Thoughts?