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JP Morgan’s New Cryptocurrency Exposure Basket Is a Milestone For Crypto. Here’s How Unido Enterprise Platform Can Help Them

The demand for digital assets has never been higher. If the recent revelation by JP Morgan that they are preparing to launch a Cryptocurrency Exposure Basket is anything to go by, institutional players are clearly hungry for what crypto has to offer.

A new wave of institutional interest has boosted Bitcoin, sending it, if not quite to the moon, all the way up to $60,000, a figure that many nay-sayers had previously dismissed as impossible.

JP Morgan currently holds over 35 thousand institutional clients, and with global companies such as Tesla, Mastercard, and BNY Mellon validating the adoption of cryptocurrency, it stands to reason that JPM would launch themselves into the foray with a new investment product.

The investment banking company has created the new offering which will track the equity of publicly-traded U.S companies including Microstrategy, PayPal, and Riot Blockchain. All of which are directly or indirectly invested in cryptocurrencies.

The emergence of crypto enterprise platforms has followed the demand from ambitious enterprises who are keen to explore the crypto market, but require specialised custodial services. The behemoth JP Morgan is one of the most established multinationals in finance, and as such its investors expect the highest industry standard across all traditional and alternative investments. Above all, what JP Morgan customers require is safe exposure to notoriously volatile crypto-assets.

Safe exposure to crypto assets

Unido Enterprise Platform is one such provider that offers safe exposure to crypto assets. The platform provides investors, asset managers, and crypto-native enterprises with a business banking platform that prioritises security with their patent-pending security algorithms. While crypto asset management usually involves the use of cold storage to keep it secure, this also makes it difficult to generate liquidity from crypto holdings.

Asset management platforms that are not blockchain based, are simply unable to provide 100% safe exposure to crypto assets without the need for hardware or air-gapped solutions.

Unido EP offers a complete digital platform with a crypto asset custody service that has secure storage in the form of a digital ‘vault’. The vault is a standalone, locked-down repository of encrypted key fragments which protect the customer and reallocate funds back to them in the case of a lost wallet or suspension. The platform is the first solution to make digital asset management fully compliant with regulations, which would make it an ideal solution for JP Morgan customers.

What about passive Income on held assets?

Not only is the platform highly secure, but Unido EP actively increases the value of crypto holdings with their DeFi yields. Unlike traditional custody asset service platforms, Unido enables you to gain value on assets that are held on their platform. The old finance model of having to constantly engage with the market to gain traction on assets is no longer serviceable in the new digital finance revolution. Gaining yield on held assets is a no-brainer. Why would you want your assets to sit in cold storage if you can lock them in and gain an annual percentage yield on them?

The appeal of a lower-risk approach to crypto is undeniable and will appeal to a broad spectrum of investors looking to capitalise on this industry. Unido is here to help the merging of traditional finance and alternative asset classes, providing the most secure ‘plug in play’ blockchain technology available, and exposing the ‘JP Morgan client base’ to a transformative DeFi solution that will allow them to access the nascent cryptocurrency industry; earning a passive income while doing so.

About Unido

Unido is an enterprise platform for decentralized capital markets. It enables institutions & corporate clients to securely store, manage and invest their crypto assets into decentralized finance networks. Unido is underpinned by proprietary key signing technology that provides enterprise-grade security for any transaction which utilizes it.

Founded in 2017 and with a market-ready product, Unido is led by an experienced team of ex-Goldman Sachs, ex-Macquarie and ex-Wipro with decades of experience in enterprise software development, financial services and agency blockchain development.

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Samantha Dunn

Samantha Dunn

Ecuadorian/English hybrid. Author in the Crypto/BIockchain space