10 Unified Comms Writers You Should Hire

Dominic Kent
Unified Comms Influencers
6 min readFeb 18, 2022

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Unified Comms writers

Finding writers who genuinely know about unified communications is hard.

Sure, you could hire a generalist copywriter, ask them to research second-hand the technology, then spend just as long as it took to write and edit it. Somehow, that doesn’t seem like the best idea, though.

And, just like hiring a niche marketing agency, hiring a niche writer always pays dividends.

When she was VP of UX & Marketing at Mio, Meredith Schulz was looking for a content writer who she didn’t need to train to understand the industry and its past.

“Finding someone who had familiarity and passion to follow the United Comms & Collaboration industry, who also knew the goals of content marketing, became a unicorn-seeking recruitment effort. I decided to prioritise passion in my search for the right candidate.”

Let us introduce you to these writers and bloggers who specialise in unified comms, collaboration, and contact centre.

Unified comms writers and marketers

The following are all writers or marketers who provide writing services for unified communications firms.

1 — Dominic Kent

Dominic Kent

Dominic is the Founder and Lead Marketer at UC Marketing. After spending 10+ years provisioning, project managing, and running consultancy projects in the unified comms and contact centre space, he saw a chasm in the marketing offerings of the providers he was working with.

In 2018, Dominic became a freelance content marketer working with clients like RingCentral, Mio, and Modality Systems where he had so much work he didn’t take a day off.

Through a gap in the market, a passion for writing, and an unrivalled track record of writing blogs that rank #1 on Google, Dominic founded the first-ever content marketing agency solely focussed on unified comms and contact centre.

Samples:

2 — Jessie van Breugel

Jessie van Breugel

Jessie is a personal brand specialist and content writer who has also spent time “doing” unified comms. His career history includes time spent at MessageBird where he gained first-hand experience of contact centre and CPaaS technology.

A well-known presence as a Medium blogger, Jessie combines his writing skills and technical skills for a happy medium.

Jessie has collaborated on many UC Marketing projects with clients like Nextiva, Blink, and Tella.

Samples:

3 — Shubhankar Roy

Shubhankar Roy

Shubhankar is a freelance writer who we reguarly use as our Cisco specialist.

With an extensive networking background at Accenture and other communications companies, Shubhankar comes highly recommended for technical content.

Samples:

4 — Nate Chamberlain

Nate Chamberlain

Nate is a Microsoft MVP, author, and training specialist. He keeps his personal blog up to date with tips for Microsoft Teams, SharePoint, and PowerShell.

He’s the go-to writer for back-end technical Microsoft content.

Samples:

5 — Phil Simon

Phil Simon

Phil is a recognised technology authority who’s previously taught classes on analytics, information systems, data visualization, and business intelligence as a professor at Arizona State University.

Phil’s most recent work centres around the theme of helping businesses get to grips with the new age of post-pandemic collaboration.

Samples:

Unified comms analysts

The following are analysts covering the unified comms, collaboration, and contact centre niche.

6 — Irwin Lazar

Irwin Lazar

Irwin is the President and Principal Analyst at Metrigy, a research firm focused in the business communications arena. Irwin regularly publishes Metrigy research and associated commentary on the ever-evolving unified communications landscape.

He’s a regular contributor on vendor panels, at industry conferences, and industry publications like TechTarget.

Samples:

7 — Blair Pleasant

Blair Pleasant

Blair is the President and Principal Analyst of COMMfusion — an independent analysis firm specialising in the business communications niche.

Blair is a regular contributor on NoJitter and the co-founder of BC Strategies — a collective of industry experts providing commentary and insights on the marketplace.

Samples:

8 — Patrick Watson

Patrick Watson

Patrick is a Senior Analyst at Cavell Group who previously spent time as a journalist at UC Today.

Backed by Cavell’s extensive independent research, Patrick has his own way with words that makes business technology exciting again.

UC Marketing and Patrick have proven a formidable team getting many Cavell Group posts onto the first page of Google. There’s something about the power of a well-written content brief and Patrick’s unique style that makes everything fall into place.

Samples:

9 — Elka Popova

Elka Popova

Elka is a VP and Senior Fellow at Frost and Sullivan tasked with covering digital transformation and unified communications. In the middle of the comms industry since 2000, Elka has seen the VoIP industry transform into the modern collaboration tools we use today.

Elka is a regular contributor at NoJitter and often publishes her work on the well-renowned Frost and Sullivan blog.

Samples:

10 — Sheila McGee-Smith

Sheila McGee-Smith

Sheila is an independent analyst and founder of McGee-Smith Analytics, LLC. A contact centre veteran with over 40 years of experience, there’s not a lot Sheila hasn’t seen when it comes to technology in the call centre.

Operating as an independent analyst for 20+ years, Sheila is regularly seen in NoJitter, ICMI, and as the leading authority at industry conferences.

Samples:

Think somebody is missing from this list? Let me know here.

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Dominic Kent
Unified Comms Influencers

Freelance content marketer specializing in unified comms and contact center.