Sharing Goals for Google Analytics in Slack

Arc Analytics now supports sharing custom goals for Google Analytics with your Slack team. 🎯

Michael Brooks
Jun 8, 2020 · 2 min read

Google Analytics goals help you to measure important activities on your website. A few ideas might be tracking 📦 product purchases, 📨 newsletter sign-ups, or 🙋‍♀️ eyeballs on your homepage’s call-to-action.

Goals are also great for measuring team objectives. When you choose a custom goal, you’re giving focus to your team while allowing them the creative freedom to decide how to reach that goal.

Sharing your goal’s progress allows everyone to see how their hard work actually moves the needle.

We believe goals are more effective when shared with your team. A limitation of Google Analytics is that your important goals are trapped in a dashboard. And let’s face it, everyone on your team can’t always check Google Analytics. This means they’ll miss out on seeing the progress of each goal and won’t feel a strong connection with the goals you’ve chosen.

By sharing Google Analytics goals into Slack you can keep everyone on the same page. No status updates. No meetings. No nudges to check Google Analytics. Instead, progress is delivered to your team and everyone sees how their hard work actually moves the needle. 👏

Arc Analytics makes it easy to share Google Analytics goals in Slack:

Get started by adding a new report to your Project
Next, change the “Shown as” type to “Custom Report”
Now change the metric to report on a goal, such as “Goal Completions”
Finish by choosing the custom goal that you want to report

The metrics that support custom goals are:

  • Goal Starts
  • Goal Completions
  • Goal Value
  • Goal Conversion Rate
  • Goal Abandons
  • Goal Abandon Rate
  • Search Goal Conversion Rate

📢 Stay tuned on Medium or Twitter as we bring dimensions, segmentation, and filters for Google Analytics into Slack.

Never forget to check Google Analytics, again. Try Arc Analytics for free today!

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