The NBA gets in the Snapchat game early
This post originally appeared on Oxford Presents on Feb. 1, 2016.
With new ways of posting and sharing photos come new ways of telling stories. The NBA was an early adopter of Snapchat. For example, to help tell the story of Kevin Durant’s 2014 Most Valuable Player award sponsored by Kia Motors Corp., the NBA made use of Snapchat’s ‘Stories’ feature. With a series of three photos posted to the app, they encouraged fans on Snapchat to also watch on NBATV.com and NBA.com as Durant accepted the award.1 The first snap showed the lectern where the MVP would soon stand, with the words “4:30 pm/et on NBATV & NBA.com. KD!” running across the image. The second snap showed Durant sitting for an interview with NBA legend Grant Hill and the words “The 2014 #KiaMVP & Grant Hill!” The final snap featured Durant at the Lectern with the trophy on a pedestal in the foreground, and “Kevin Durant, the 2013–14 #KiaMVP!”
