Why did Google’s logo rollout go more smoothly than Yahoo’s?

UF J-School
CJC Insights
Published in
1 min readSep 22, 2015

--

This post by Kay Tappan originally appeared on The Conversation on Sept. 4, 2015.

We’re uncomfortable with change. From a cynic’s perspective, the bevy of adages embracing it (flashback to high school yearbook opening page: “The only constant is change”) is evidence: it’s as if we’re trying too hard to convince ourselves.

Perhaps the most illustrative phenomenon of this aversion is the logo switcheroo. Remember Gap’s logo disaster in 2010? Oh wait, you probably don’t; they reverted back to their original logo only four days after the rollout. And more recently, after spending five months and more than US$125,000, Penn State’s new logo had disenchanted students and alumni taking to Twitter in droves.

So it’s no surprise at all that Google’s new logo has ruffled some feathers: an informal Ad Age poll shows a majority dislike it.

Read More

--

--

UF J-School
CJC Insights

News and insights from the College of Journalism and Communications at the University of Florida (@UF) .