Why is TikTok So Popular?

As social media grows in popularity, more and more choices are becoming available to the world. With endless platforms to choose from, people are inevitably learning their tastes and preferences.

TikTok has established its place in the social media world as a video-sharing app that allows users to create and share short videos on any topic imaginable. However, it stands out as the app has gained incredible amounts of popularity, despite it being relatively new.

So why?

Unsurprisingly, one of the most essential features of any social media platform is the ability to keep their audience engaged.

The first reason for TikTok’s appeal to users reflects its algorithm-based engagement strategy, more specifically the “For You Page.”

The “For You Page” allows for users to receive personalized content. As the user engages with the app, the app will learn about the user and recommend more content that the user enjoys.

The second reason behind TikTok’s success lies in the fact that people nowadays simply have shorter attention spans. If you are anything like me in terms of attention span, you tend to lose focus fast if you are not being actively engaged.

With this in mind, it starts to make logical sense how TikTok has gained so many active users in recent years.

TikTok is very accommodating when it comes to short attention spans. The vast majority of each video clip on TikTok is 15 seconds, which makes it perfect for quick consumption.

This style of content keeps users actively engaged, since before you even realize it, one video has ended, and another has already started playing. This is what leads many TikTok users (like me) to spend great amounts of time on the app. Sometimes too much.

The third reason would be variety. One second you’re watching a dog doing a backflip, and the next second you’re watching a bunch of crazy high schoolers running shirtless in the middle of a blizzard. You just never know what you’ll come across, and that fuels the excitement of scrolling on TikTok.

To summarize, the combination of the “For You Page” and shorter videos of all sorts of variety, all contribute to TikTok’s great success.

I have been using TikTok regularly for years now, and the app continues to be an enjoyable experience.

If you happen to be in the 0.001% of people who haven’t downloaded TikTok, go try it out! And feel free to send me any crazy videos that you encounter. I’m always scrolling on there anyway.