The Internet Rewards Creators More than Consumers

The internet is an amplifier of people who pick themselves — Seth Godin

I get more out of writing what I do, then you probably do out of reading it. Not just in terms of compensation, but in terms of fulfillment. I get more from producing interviews for the Unmistakable Creative, than I think people do from listening to them.

We are quickly moving towards an age in which the creator gets rewarded far more than the consumer. It has always been this way. But the end of the industrial revolution, the growth of exponential organizations, and a move towards a “gig economy” are rapidly creating an ecosystem that rewards the creator far more than the consumer.

Everybody has the ability to be a creator. However, more people choose to consume than create.

Consumption can happen on demand, 24-hours a day, with little to no effort, no resistance and lulls us into a false sense of productivity. Most platforms fuel our consumption addiction with surges of dopamine… “like” “tweet” “retweet” “pop” “ding” “buzz”

Creation on the other hand requires effort, risk, and undoing years of social programming, brainwashing and cultural instincts. Perhaps that’s why so many people avoid it despite knowing that the opportunity is right at their fingertips.

I’ve met people with ideas far more brilliant than anything I’ve ever come up with. These are the kinds of ideas that would likely be funded overnight on Kickstarter. But the people with these ideas haven’t been able to undo the brainwashing and execute.

So they’ve remained consumers. What choice will you make?

I’m the host and founder of The Unmistakable Creative Podcast.

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