The Next Generation of On-Demand Mobile Applications
Mobile applications have taken the on-demand economy to an all-time high, transforming commercial behavior globally. Businesses are optimizing for mobile-friendliness, and disrupting traditional business methods. On-demand apps are the future of business technology, and we are only just beginning to grasp their potential.
Can you imagine life without your mobile phone? Unpleasant right? Mobile devices have become an inseparable part of our daily lives. More than helping people stay connected and informed, mobile devices are also powerful tools for business. The on-demand economy is powered by mobile applications and devices and companies have discovered that with them, customers can get convenient access to their products and services [almost] immediately.
The on-demand mobile application economy connects over 20 million people to instant services, where they spend about $58 billion yearly. Today, instant food, instant travel, and instant deliveries are everywhere–all accessed from your mobile phone. With PwC predicting a $335 billion valuation by 2025, there’s a lot to look forward to in the on-demand mobile app industry.
What Are On-Demand Mobile Applications?
On-demand applications are intermediary mobile platforms that allow customers to access a product or service. Their unique offering is that users can access different types of services from their phones instantly. It connects businesses to customers and users, and serves as a mediator. In simple terms, it is your on-the-go marketplace and service provider.
These mobile applications are designed to suit the type of business and the target customer. Some are single-product or single-service applications, while others aggregate products and services for consumers. Revenues from mobile apps are reported to reach about $613 billion by 2025, according to Statista.
Benefits of On-Demand Apps
- Improved Business Efficiency
Business owners can optimize their business processes and improve their services through on-demand mobile apps. Mobile apps are user-friendly, and businesses can leverage this advantage to offer better services.
2. It Helps Businesses Scale
Mobile applications and services are a proven way to scale your business. They provide increased brand awareness and simplify business operations.
3. Businesses Can Study Customers Better
Thanks to mobile apps, businesses have data to study the commercial behaviors of customers, their interactions with the products or services, and other customer problems that may arise. Customer survey is also easier with on-demand mobile applications.
4. Fast and Convenient Service
This is the game changer for users; they can access their daily needs at their comfort and get them at the speed of the internet. The digital world is fast-paced, 5G internet speeds, search engines providing answers in milliseconds, and now products and services can be gotten instantaneously.
The Next Generation of On-Demand Mobile Applications
On-demand applications have changed the world and improved how we live. Big players like Uber can get you a taxi from your door in minutes; Netflix brings entertainment and the cinema experience to you; Doordash brings you food in insane times. These industries have seen heavy penetration of on-demand apps, and innovation is happening by the minute.
Here are some of the on-demand mobile applications to look out for in the coming months and years.
- Crowdfunding
The internet has made the world a global village. From your device, you can connect with your tribe — people with similar goals, ideologies, and values. We can expect to see more on-demand mobile apps that cater to crowdfunding to help people pool funds together almost immediately — for business, shared causes, or charity. GoFundMe is doing big here, but we expect a lot more solutions to spring forth in this niche.
2. Recruiting
Jobs are going remote, and so are hiring processes. We will see more apps like Workable disrupt the recruiting niche, and connect job seekers with hiring companies. The opportunities here are massive, especially in today’s world, where talent is global.
3. Fitness
Healthy living is a need for everyone, but going to the gym may not fit into many people’s schedules. On-demand fitness mobile apps have helped many people stay fit and create home gyms and workout corners. The next generation on-demand fitness apps will connect people to gym instructors and fitness professionals, have pick-up options for those lazy days, build accountability groups, and improve fitness services for users.
4. Delivery
Delivery is currently the most used on-demand service. Many people with smartphones have had something delivered to them before. It is also an end-point for some other on-demand solutions. While many big companies are winning in this industry, we will begin to see more innovation in this space. Faster times for delivery, increased penetration to remote locations, inter-continent deliveries in faster times, and shared delivery.
5. Education
As more companies and employers accept e-learning certificates from job seekers, there will be more on-demand educational apps and program courses. Many professional bodies may adopt on-demand apps for teaching, grading, and certifying students.
6. Healthcare
On-demand apps will provide instant access to health professionals, healthcare services, and emergency guides when necessary. Having doctors, nurses, and specialists only a click of an app away will be revolutionary. Telemedicine is rising, and we will see more opportunities in this niche.
7. Home Service
More on-demand applications will roll out in this niche for people who love to outsource chores, laundry, gardening and home services. Home service professionals will be reachable via mobile apps, and services will be swiftly accessible. Because of its better security and accountability structure, many homeowners’ demand for this will splurge, and more apps will fill this growing demand.
What To Expect
The on-demand economy has changed our view on services and products. More people believe that any product can be available instantly, and innovators are democratizing services. We expect more traditional services to become on-demand. Seeing how on-demand dating services and education were successful, there is much to look forward to in the future of on-demand mobile applications.
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