HubSpot & Unsplash’s Researched Guide to Visual Media
Using photography in your visual media to create successful content
Finding the right imagery is difficult, but it’s the most important form of content for your business. The trick is finding images that drive success and convey emotion, and using them in the right places across your content strategy.
To help with this, we partnered with HubSpot to bring you this free Researched Guide to Visual Media.
In this guide, you’ll find a series of images you can use to convey emotion beyond your average stock photos, as well as brand new statistics around visual media that will help you use images in a strategic way in your marketing pieces. You’ll learn about how to:
- find images that convey emotion,
- how to use the right images for your landing pages,
- how to craft an SEO strategy for your visual media,
- how to compress and size images correctly,
- the do’s and don’ts of social media images,
- and how to add video to your email marketing strategy.
The HubSpot team also put together this collection of Unsplash photos, specifically for your marketing campaigns, where they hand-selected images from Unsplash photographers to help you bring your marketing strategy to life.
