It’s the 45th anniversary of the legendary Yellow Boot, a design icon that evolved through the years into an improved, diverse urban boot.
To celebrate its global identity, Timberland is teaming up with the Unsplash community to showcase photography from Unsplash contributors in Timberland’s international campaign to create a glowing collective experience. Timberland will also be commissioning a selection of Unsplash contributors to shoot their anniversary collection.
The mission is to capture the true essence of “Global Urban Hikers / Adventurers”, which encompasses values of inclusivity, freedom, and beauty.
How you can participate
- Submit a photo that captures the essence of Timberland’s brand. The type of photos Timberland is looking to feature have a wide range. Anything from portraits to surroundings to terrain will work. Photos do not necessarily need to include Timberland boots or any kind of boots for that matter. More on the types of photos Timberland is looking to feature.
- Fill in as many details about your photo as you can. At the minimum, please include the location of your photo and the model’s name if your photo has a person in it.
- Check off “Timberland” in the “Collabs” section. Your photos will be submitted to Timberland’s Unsplash collection “Celebrate the Icons”.
A few things to note
Featuring Unsplash photos in Timberland’s Fall 2018 campaign
Timberland and Unsplash will review all submitted photos and select 20–30 photos. These photos will be featured in Timberland’s icons anniversary celebration and credited with the selected contributor’s name in Timberland’s international print and digital campaigns.
Commissioning Unsplash Contributors
From these photos, Timberland will also commission 10 contributors to shoot for Timberland’s new boot and apparel collection. Timberland will send all necessary apparel to these selected contributors for the photoshoot.
The selected photos will be credited to the select contributors and distributed throughout Unsplash.com, and in Timberland’s international print and digital channels. More specifically, Timberland will feature the selected photography in newsprint, magazine, out-of-home advertising, website, digital advertising, windows, in-store installations, video media, traditional press and PR, e-commerce landing pages, and social media.
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