📸 Introducing Unsplash Sponsorships

Reach the world’s most influential creative community built around freely usable photography.

Unsplash: Unlike Any Creative Platform

Unsplash is the first platform to offer exclusively curated, world-class photography free for any use. Over 70 million creators, entrepreneurs, and small businesses download over 491 million Unsplash photos a year, making Unsplash the most used image asset platform in the world.

🌎 unsplash.com
10 billion+ photos served / month
⬇️ 18 million+ photo downloads / month

Unsplash supporting 20 photo downloads per second across 101 countries and every continent.

Why Every Creator Comes to Unsplash

Our world is becoming increasingly visual. The search for imagery is part of the work process for nearly all marketing activities. Whether it be making a website, writing a blog post, designing a postcard design, creating a social media post, an ad, or an email to customers, creative influencers and business owners come to Unsplash for all of them.

Unsplash makes the experience of finding quality, usable photography easier, faster, and better than ever before.

🕵️‍ 900k+ curated photos
🌅 All high-resolution
❤️ Free for any kind of personal/commercial use under the Unsplash License
🖥️ Trusted by the world’s best products teams and products for creators

The Unsplash Audience

Unsplash attracts both professional creatives from over 90% of the Fortune 500 and the growing demographic of knowledge professionals who have been empowered by the democratization of creativity.

Our audience is primarily between the ages of 18–34. Many are industry leaders, earning +100k/year, and in the fields of design, marketing, content, media, and PR.

  • 75% of visitors are between the ages of 18–34
  • 71% of visitors have a university degree and 20% have a post-graduate degree
  • 31% of visitors are in management, 24% are in creative industries, 28% are in tech
  • 51% of our users have a household income of more than 100k/year

The Strategy: Unique Moments Drive Unique Results

Our aim is to create multiple touch points for our partners across the most engaging parts of Unsplash.

The photo download is a unique point in the creative process. It’s the moment where creators decide where to create with their photo. Our results show the ability to share your brand at this point is not only unique but 3x more effective for both direct conversion and brand recognition compared to other paid channels.

Early partners include:

Ad Formats

We build awareness through the following paid placements on Unsplash:

  1. “Say Thanks” Sponsorship
  2. Homepage Takeover
  3. Email Newsletters

1. “Say Thanks” Sponsorship

After every photo download, we display your brand in a popup “Say thanks” message. This message sits at the moment of creation and associates your brand with the positive emotion of finding the perfect photo.

Format: Linkable pop-over brand and message after every photo download. Brand messaging is customizable.

Tracking: Direct and in-direct traffic (through DoubleClick tags).

Visual of Unsplash homepage and “Say Thanks” modal displayed after every photo download
Closeup of the “Say Thanks” modal

2. Homepage Takeover

Unsplash is a top 550 ranked website where over 60% of traffic is direct.

Format: Linkable brand and message placement on unsplash.com. Brand messaging is customizable.

Tracking: Direct and in-direct traffic (through DoubleClick tags).

Brand featured on the Unsplash Homepage. Brand messaging is customizable.

3. Email Newsletters

We maximize engagement by placing your brand in the largest email campaign on Unsplash. Newsletters are customizable and can include a combination of text and visual ads.

Format: Linkable visual + brand message placement in the main Unsplash email newsletter. Brand messaging is customizable.

Tracking: 1.3M subscribers; ~14% open rate

Example of Mailchimp in an Unsplash Newsletter. While this newsletter shows a visual ad, newsletters can include a combination of both visuals and text.

Interested?

The Unsplash audience doubles every 6 months. As Unsplash continues to grow, pricing is expected to go up over time.

Please contact partnerships@unsplash.com for more info.

Thanks for your interest 😊

Unsplash Blog

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