How To Close Sales As A Small Startup

As a startup in the B2B space, you think you have designed the perfect solution to a problem that is affecting millions of businesses. Now you need a few clients to start using your product, validate your idea, and then you’re growing your company. Except you are having great conversations but feel stuck in the phase of getting prospects to close the deal. They just won’t sign!

There are various stages to closing clients that can range from obtaining the approval from all the decision makers, getting contracts signed, to successfully on-boarding a client. In this article, we are going to discuss how to close sales faster as a new startup.

Through this article, I will be using BingeWave as an example. We can be considered the Airbnb to movie theaters in creating an alternative cinematic distribution for niche movies and had to sell to a 3-sided market in order to develop our marketplace.

Why Long Sales Cycle Are Bad

In the early stages, especially before a startup achieves product/market fit, long sales cycles can be detrimental towards the new company. I’ve seen sales cycles take up to 9 months, and in those months…