How To Write Cold Emails In Startup Sales
There will come a point in your company that your sales will have to grow beyond your personal network of friends, family and colleagues. It will involve not being able to meet people at conferences or networking events, but you will be appearing in their inbox out of the blue.
For first-timers in sales and business development, this thought is often scary for multiple reasons.
- I do not want to bother or harass them
- I do not want to be considered spam
- What do I say to get their attention
- What if they reject me and tell me to never bother them again
Most of the time, those concerns are fabricated in one’s own mind and when they are true, so what. You’re a founder of a startup and at the end of the day, you need to move your KPI’s forward. After all, you’re building a successful business.
In this article, we are going over the basics of how to do cold sales outreach to prospects.
Understanding Your Target Audience
The first step is understanding your target audience and what will interest them. This comes with deeply empathizing and learn about your prospects motivations. Some examples of different prospects top concerns include:
