Friggin’ Red Bull: 5 Unthinkable Feats of Creativity in Business That Don’t Involve Outer Space

Seriously. It’s time…

Jay Acunzo
Unthinkable Podcast
1 min readDec 6, 2016

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Look. I get it. Jumping from the edge of space back into the atmosphere is “the fleek.” And Red Bull keeps it near or at 100, give or take a few.

But WE are not Red Bull. WE aren’t tossing our CMO out of a space capsule anytime soon, no matter how much we and/or our CEO may want to…

Marketing friends: It’s time. It’s time we start citing a more diverse array of examples of creativity. And moreover, it’s time we stop misinterpreting creativity as stuff that’s necessarily BIG.

Here are 5 examples of people in business who have done what others would deem unthinkable … all without leaving the planet.

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Unthinkable is a highly-produced, narrative-style podcast focused on creators in business. It’s also the most fun (and stress, but mostly fun) I’ve had making anything ever. Give it a listen and let me know what you think!

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Jay Acunzo
Unthinkable Podcast

Podcast host (Unthinkable) and writer trying to demystify the creative process to help you create more resonant, memorable work: https://jayacunzo.com