Ch1. Unwrapping CMF Design on Perceived Quality
Have this situation ever occur to you? After seeing its beautiful rendering on the website, you decide to purchase something online, but once you receive the product in the mail, you then find out the actual quality is not comparable to what you have imagined. (中文版)
What lowers the perceived value of a product is often the tiniest details. As little as a scratchy edge or an uneven surface, can both bring a huge drop in the presentation of the product quality, and hence why often times when we shop online, the actual products don’t feel as nice as seen on the website.
And that’s magic of CMF! A simple computer-generated rendering can transform just ideally on prototypes. But once it enters into production stage, that’s when all those small obstacles start to pop out.
CMF is a specific discipline within industrial design that focuses on the development of a product’s color, material, and finish. Unwrap CMF shares bite-sized stories of CMF Design to inform and inspire those interested in this niche yet fascinating field, with digestible contents for anyone and everyone.
If you didn’t come prepared, and are with limited time and money, then expect to be asked to comprise and level-down on CMF details.
Therefore, to reasonably improve the perceived quality of a product, and not to leave any regret when the product launches, it is very important for CMF Designers to be engaged early, as early as the product definition stage, to put efforts in preventing possible CMF defects in production.
So that is the very first principal of CMF. Just so everyone remembers — CMF Design is not all about color proposals!
Enjoy learning? Use the CMF terminologies mentioned above and continue on with your own research journey on the web. Comments and inspirations are welcome!
