Antavo launches their new loyalty program

We have something we believe that can be really helpful for your business. Our partner Antavo recently launched their latest tool: Customer Loyalty.

A good loyalty program can really help you and your online business. If you know how, you can build a system that your company can use to get huge benefits. It is a fact that keeping customers is always more lucrative than attracting new ones.

At the beginning it can be a big project for you but it has benefits for everyone. You will enhance your sales and conversion rates and your customers will feel that they have a bond with your company.

A loyalty program can help engage your customers, increase their lifetime value and purchase frequency. They are about delivering value to your customers and getting something in exchange. For example you offer them discounts or promotions and you get in exchange their information or interests.

But your customers and prospects don’t want just generic offers, they want personalized offers, and not necessarily with monetary value, in fact, customer think that most of the benefits from a loyalty program are non-monetary. They are ready not to only open their wallets but also their hearts.

With this loyalty program you will improve:

• Customer retention: give them reasons ,such as badges, rewards or offers, to come back.
• Continuous engagement: make your customers to interact with you continuously.
• More customers: incentivize customer growth thanks to referrals.
• Reduce time between between purchases: incentivize repeat purchases with discounts with expiration date.
• More sales: if you earn customer’s trust, they will keep coming back.
• Omni-channel presence: it’s important to have presence in every channel. Specially in social networks where your customers perform activities involving their friends.
• More information about your customers: gather data about your customers.
• Virtual currency: they can use points and badges as a virtual currency.

Today’s loyalty programs are not what they used to be, they focus on different things.

• Engagement: your customers should associate that your company solve their needs.
• Differentiated: every customer and company is different, treat them according to their needs.

If you identify your customers’ habits you can channel the loyalty program not only to your store, but also to your website by rewarding page visits or leaving a product review. It’s possible to track third-party social action too.

Make sure that you find the ideal balance between actions, and rewarding them. Too valuable rewards might be harmful for your company — also costly. Keep in mind that they don’t have to be always monetary rewards, you just need to make them happy.

Incentives should be built up in a gamified way to support engagement. They have to enjoy the way they get the incentives: games, contests, etc. One way you can do this is creating badges. Thanks to this this you can incentive the actions you want them to perform. Once they earn the badges they can incentives such as free shipping, product samples or discounts.

If you want more information please check Antavo Loyalty Program ebook.

Borrow our professionals ready to increase your sales: www.updience.com