“Best Fiends” Creator Seriously Scores $18M to Build Mobile Game into Entertainment Brand (via WSJ)

Betting a mutant slug apocalypse will form the basis for the next major entertainment franchise, top global investors are plowing $18 million into Seriously Inc.

More than 15 million players downloaded “Best Fiends” since Seriously launched the mobile game last year — a number that wowed new investors who believe Seriously has a fresh model for developing movies, videos and games that is better than what traditional Hollywood can offer.

“Our mobile creators can go straight to their audience. We don’t need to go through distribution and we haven’t licensed out our rights, so we can go directly,” Seriously co-founder and Chief Executive Andrew Stalbow said. …(continue reading on WSJ)

The above is an excerpt from an article originally published on WSJ.com and authored by Lizette Chapman.