Founders from MIT With a Plan to Change How We Grow and Eat Food
In our industry we always talk about funding big ideas or funding things with more meaning. It’s something Yves Sisteron & I have been talking about for years at Upfront Ventures. Today we’re proud to talk more about Grove Labs — we really hope you’ll quickly check out this innovative product and we think many of you will be as impressed with Grove as we have been.
Their goal simply stated is to make growing low-carbon-footprint, zero pesticide fresh fruit & veg in your kitchen as ubiquitous as owning refrigerators. If they’re successful in the long run they will also help reduce water consumption and will help create healthier lifestyles.
It’s true that we also fund more mundane stuff like B2B software aimed at productivity improvements but we want some big bets in every fund where we feel we can contribute to “making our own little dent in the universe” as the saying goes — by backing ambitious entrepreneurs with that same goal. And of course we believe huge returns come with big platform initiatives like Grove…
