Invia Robotics Announces $20M Series B

Greg Bettinelli
Upfront Insights
Published in
2 min readAug 1, 2018

Exciting days for Invia Robotics.

I am super excited to partner with @DanGwak and P72 Ventures team on the @InviaRobotics $20M Series B investment. I believe what @liorelazary and his entire team are building is some of the most exciting technology coming out of #LongLA.

We originally invested in Invia Robotics a year ago (before there were any real customers) and already their low-cost goods-to-person robotics solution is seamlessly integrating directly with human workers to automate fulfillment systems in the commerce warehouses. Live. In the wild.

The robots pick and deliver totes and trays directly to pickers, eliminating unnecessary, wasteful travel time in the warehouse aisles. The system merges with existing warehouse management software, offering a more complete solution with predictable costs and scalability.

We are lucky to have great partners like Rakuten Super Logistics and @Hollar who are actively using and expanding their Invia Robotics solutions.

As an example, this great video shows off our autonomous mobile robots actually working their way through the @Hollar warehouse. The inVia robots have increased productivity in some functions by as much as 5x already.

The reality is warehouse automation is now an essential part of any competitive commerce supply chain. Dominant retailers like Amazon have set a high bar for order fulfillment, delivery and scale.

We are super excited about how Invia moves forward.

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Greg Bettinelli
Upfront Insights

Los Angeles via Petaluma. Operator turned investor @UpfrontVC. Advisor @FreemanSpogli. Co-founder @MuckerLab. Former CMO @HauteLook (@Nordstrom), @eBay. #LongLA