Introducing .pixel — Our behind the scenes look at product and technology at Upgrade Pack
We’re excited to announce .pixel, our new home for all product and technology articles and ideas.
Over the past 18 months, we have been striving to produce a consistent content calendar that takes a look at what it takes to build a market-first product, and have reached a point where we’d like to continue to push this, but under a separate brand.
This focus will allow our designers, product managers, and engineers dive deeper into the minutiae of how to build and scale our product.
What can we expect from .pixel?
We’ve handed the keys to the entire product and tech team, so expect takes on how we’re stretching the brand, user research results, events we attend, or how our tech stack scales.
We think that an open approach to how we scale the business can offer real insight not only for our users, but investors, partners and the industry as a whole.
With that in mind, we’re happy to launch the project with a post celebrating our new upgradepack.com website, written by our designer Merve Guneyhan.
Why .pixel?
We had a number of brand ideas for the project, all centring around themes that unite product and technology. We needed a name that sits happily with both teams, and what could be more fundamental to the birth of a digital product than the pixel?
Thank you, and see you next time,
The UP Design team.
