JustGiving: Show you care

Nicola Wilson
Dec 10, 2018 · 3 min read

Leveraging the support of 13 million fundraisers by transforming a business model from a B2C ‘Paypal’ for charities to a ‘Social Giving’ platform.

Role:
Senior brand and digital designer for global technology platform

In 2000 Zarine Kharas and Anne-Marie Huby founded JustGiving. JustGiving is a global online social platform for giving, they provide online tools and services to enable the collection of charitable donations which service over 13 million fundraisers and 26,000 charities, organisations and schools. In 2016 they reported collecting £4 billion.

I helped JustGiving develop and embed their B2C re-brand — taking them from ‘PayPal’ for charity to a ‘Social Giving’ fundraising platform for people that want to support a cause they love. I worked with an external and internal multidisciplinary team to develop propositions that targeted new audiences and launched a visual direction based on storytelling that represented their new business model.

My ‘Just Giving’ take away
Build from the bottom up and use technology to scale good

A new proposition and user journey for JustGiving Charities
A new proposition and user journey for JustGiving Charities
Creative direction: New strategy for storytelling — Event reportage photography ‘Show you care’. Credit: Scott Wishart
Creative direction: New strategy for storytelling — Event reportage photography ‘Show you care’ Credit: Scott Wishart
Annual report incorporating new ‘Head + Heart’ storytelling style
Creative direction: New strategy for storytelling — Event reportage photography ‘Show you care’ Credit: Scott Wishart
Redesign of Just Giving’s ‘Help and support’ pages — helping to minimise calls to Just Giving service team
Creative direction: New strategy for storytelling — Event reportage photography ‘Show you care’ Credit: Scott Wishart
Creative direction: New strategy for storytelling — Event reportage photography ‘Show you care’ Credit: Scott Wishart
The fun of fundraising — Creative direction for Just Giving for key pages in onboarding flow. Credit: Jill Mead
The fun of fundraising — Creative direction for Just Giving for key pages in onboarding flow Credit: Jill Mead
Creative direction: New strategy for storytelling — Event reportage photography ‘Show you care’ Credit: Jill Mead
Creative Direction: Campaign identity and creative for Just Giving Awards. Ordinary people do amazing things. Credit: Scott Wishart and Andy Ainger
Creative Direction: Campaign identity and creative for Just Giving Awards. Ordinary people do amazing things. Credit: Scott Wishart and Andy Ainger
Creative Direction: Campaign identity and creative for Just Giving Awards — Ordinary people do amazing things
Creative Direction: Campaign identity and creative for Just Giving Awards. Ordinary people do amazing things. Credit: Scott Wishart and Andy Ainger
Creative Direction: Campaign identity and creative for Just Giving Awards — Ordinary people do amazing things. Credit: Scott Wishart