Nicola Wilson
Apr 19, 2019 · 2 min read

Ecommerce is a complex and evolving landscape. Customer research identified that users of automation tools fear the complexity and dislike handing over control of their business. We built a new brand for Linnworks based on control, framing Linnworks as the partner that helps customers take their business in whatever direction they want.

Following the success of the rebrand, Linnworks began to unlock value in more established markets. A new round of qualitative research helped us to refine and build upon the proposition to Enterprise customers. From this we developed a new clearly defined service spine which is helping to scale operations internally and identify opportunities for product development.

Image for post
2 Week Sprint: 8 steps to Enterprise Business Blueprint

Image for post
User Journey — Painpoints, gaps and opportunity areas

Image for post
Qualitative feedback — Enterprise Customer needs (Rated 1- 10)

Image for post
New proposition development based on needs and capabilities

Image for post
New 3 stage Enterprise Blueprint — communicates the ‘How’ rather than the ‘What’. A branded experience based on proposition of handing back control. Invaluable for onboarding customers and scaling the Enterprise business internally.

Image for post
Opportunity for product development identified through Enterprise Blueprint mapping.


Stories re-told

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store