Nicola Wilson
Apr 19, 2019 · 2 min read

Ecommerce is a complex and evolving landscape. Customer research identified that users of automation tools fear the complexity and dislike handing over control of their business. We built a new brand for Linnworks based on control, framing Linnworks as the partner that helps customers take their business in whatever direction they want.

Following the success of the rebrand, Linnworks began to unlock value in more established markets. A new round of qualitative research helped us to refine and build upon the proposition to Enterprise customers. From this we developed a new clearly defined service spine which is helping to scale operations internally and identify opportunities for product development.

2 Week Sprint: 8 steps to Enterprise Business Blueprint
User Journey — Painpoints, gaps and opportunity areas
Qualitative feedback — Enterprise Customer needs (Rated 1- 10)
New proposition development based on needs and capabilities
New 3 stage Enterprise Blueprint — communicates the ‘How’ rather than the ‘What’. A branded experience based on proposition of handing back control. Invaluable for onboarding customers and scaling the Enterprise business internally.
Opportunity for product development identified through Enterprise Blueprint mapping.


Stories re-told

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store