Nicola Wilson
Apr 19 · 2 min read

Practicus is an innovator, a disruptor and a leader. We shifted their business model from traditional recruitment to community problem solving. “Who can we place?” became “What is the problem and how can we (the collective) help you solve it?” One+MANY became their brand idea and guiding principle. Their mission — to change the way people feel about recruitment.

A disruptive model in the recruitment market

A distinctive and clear market opportunity

Internal and external values built on overlapping needs and capabailites of 3 key customers

Extensive interviews across 3 audiences led to a service spine that offered unique online and offline experiences

An online proposition for clients and candidates built under the same promise

An unique onboarding opportunity identified by ‘customer first’ brand development

MVP — problem solving app development


Stories re-told