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Practicus is an innovator, a disruptor and a leader. We shifted their business model from traditional recruitment to community problem solving. “Who can we place?” became “What is the problem and how can we (the collective) help you solve it?” One+MANY became their brand idea and guiding principle. Their mission — to change the way people feel about recruitment.

A disruptive model in the recruitment market
A distinctive and clear market opportunity
Internal and external values built on overlapping needs and capabailites of 3 key customers
Extensive interviews across 3 audiences led to a service spine that offered unique online and offline experiences
An online proposition for clients and candidates built under the same promise
An unique onboarding opportunity identified by ‘customer first’ brand development
MVP — problem solving app development




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Nicola Wilson

Nicola Wilson

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