The Conference. The Hague

We created a brand platform for The Hague convention bureau (THCB) that united a very diverse mix of commercial and public stakeholders around an idea that best represented the Dutch capital’s unique strengths. Interviews highlighted a disparity between the story they wanted to tell and the very directional and unique nature of the location. We challenged their desire to tell a frivolous story and worked with them to embrace an authentic and singular offer — the Hague is a place you go to get meaningful results.