The Conference. The Hague

Nicola Wilson
May 5, 2019 · 2 min read

We created a brand platform for The Hague convention bureau (THCB) that united a very diverse mix of commercial and public stakeholders around an idea that best represented the Dutch capital’s unique strengths. Interviews highlighted a disparity between the story they wanted to tell and the very directional and unique nature of the location. We challenged their desire to tell a frivolous story and worked with them to embrace an authentic and singular offer — the Hague is a place you go to get meaningful results.


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