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The Flow of a Value Proposition Canvas

Phil Morle
Apr 23, 2017 · 5 min read

Core Utility: Solving Clearly Defined Pains

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Make it ‘No-Brainer’ Value: Boost Value with Gains

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What’s Next?

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Create a new GOAL.
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Create an experiment
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Take notes
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Mark your hypothesis as valid or invalid.

Upperstory

Lab Notes — The art of experimenting

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