Create Viral Content From Giant Publishers Ideas

Finding content ideas and topics that will go viral is challenging enough. But, what if there was a way to source these ideas from some of the biggest publishers out there? Nate Shivar talks us through his unique tip on sourcing trending topics.

Natasha Hoke
Upscope
2 min readFeb 5, 2018

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This article is part of the ‘How To Create a Viral Video for Your Boring Product’ series by Upscope, a service to effortlessly guide website visitors from sign up to purchase using modern instant screen sharing.

What content gets lots of links?

-When you are using an SEO tool, don’t just do a competitive analysis on your competitors and take what has worked well for them and run with it. Your competitors are too limited.

-A tactic is to take giant publishers, newspapers and magazines. They don’t have to be in your industry, but at least complementary to it. Do a content analysis on them. Figure out what is working for them and use that to build your own content strategy.

-Take their site and use on ahrefs. Go to the “Top content” report and sort by links. Just because content is popular, it doesn’t mean it will get you links.

-Scroll through the list and look at specific content that has lots of links. You can then see the list of links, and create a content strategy from it.

This is a quick and easy way to sort through viral content, reverse engineer it and put your own spin on it.

Discover more tips on creating viral content:

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Natasha Hoke
Upscope

Marketing Manager at Upscope. Love content, social media and a good ol’ glass of vino. :)