Things I Am Doing To Grow My Audience On Medium
My writing journey has taught me multiple lessons, in this article I will be discussing the strategies I am currently using to grow my audience!
Niche Significance
Selecting the right niche is pivotal. It involves identifying your target audience and delivering value. For example, I transitioned from creating niche content for medical school aspirants to broader productivity content, where I was 10% ahead of my audience.
Medium Success Factors
On Medium, the key to success lies in effective packaging — crafting attention-grabbing titles and engaging photos. The initial 30 seconds of the article serve as a hook, while the content’s structure plays a crucial role. Embracing a systematic approach to content creation, including the “document, don’t create” philosophy, has proven effective in navigating the Medium blogging site. As I evolved, treating my Medium platform as a prototype for a franchise became essential, leading to the creation of structured processes for idea generation, writing, editing, and publishing tailored for the Medium audience.
Consistency and Patience
Building consistency requires setting input goals and understanding the importance of patience and faith. It’s not about expecting immediate results but committing to a long-term strategy. Systemization and delegation are essential for sustainability.
In this journey, transitioning from a solo content creator to overseeing a production empire became possible through continual learning and adaptation. Consistency and patience remain the key pillars for long-term success.
Evolution of Content Creation
In the early stages of my content creation journey, there was a sense of spontaneity as I navigated the world of blogging on Medium. Each week, I found myself brainstorming for the next blog post, hastily pulling together ideas, crafting a narrative, and refining the content — all while balancing the demands of medical school life. However, it didn’t take long for me to recognize the unsustainability of this approach. Burnout loomed, and I knew a change was necessary.
A significant turning point occurred when I stumbled upon Michael Gerber’s “The E-Myth Revisited.” This transformative read inspired a profound shift in perspective, prompting me to view my Medium blogging process as the prototype for a franchise. I realized the need to systemize and delegate tasks systematically. From idea generation to publishing on Medium.com, I established a structured content pipeline. This transition, from chaotic solo blogging to an orchestrated production process, marked the evolution that has allowed me to scale my efforts and focus on the aspects I’m genuinely passionate about — crafting compelling narratives, sharing insights, and connecting with my audience on the Medium platform.
Conclusion…
In conclusion, my journey on Medium has been a profound learning experience, and through this article, I’ve shared the strategies I’m currently employing to expand my audience. Navigating the nuances of niche selection, understanding the significance of effective packaging, and embracing consistency and patience have been instrumental. These insights reflect the evolution of my approach, from spontaneous blogging to a more systematic and sustainable content creation process on Medium.
As I continue to fine-tune my strategies and adapt to the ever-changing landscape of content creation, one thing remains clear — Medium has become not just a platform for sharing ideas but a dynamic space for growth and connection. The ongoing pursuit of excellence in crafting narratives and connecting authentically with my audience is at the forefront, ensuring that every piece shared on Medium contributes to a meaningful and valuable experience for those who engage with my work. I look forward to further evolution and growth on this platform, fueled by a commitment to quality content and the cultivation of a thriving community.
