Upskilling
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Upskilling

Organizational Branding

Brand activism and how cultural branding is different.

Photo by Rod Long on Unsplash

Brand activism is a growing trend in the world of marketing and advertising. In simple terms, brand activism is using a company’s resources and platform to support a cause or social issue. This can be done in a number of ways, from donating money to causes, to using advertising to raise awareness about important issues.

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Kristi Pelzel

Kristi Pelzel

5.8K Followers

Analyst, University Faculty Adjunct, and Communications Consultant. M.A. Georgetown University.