Upskilling
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Upskilling

Organizational Branding

Brand Storytelling: Write the Story

Photo by Aaron Burden on Unsplash

Writing a brand story for a campaign is different from the main brand story of the company as defined by its mission and values. The main brand story is about the company. A campaign brand story is about the customer.

In a prior post, How brands and their stories can be crafted and communicated, I wrote a big picture section on crafting…

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Kristi Pelzel

Kristi Pelzel

5.8K Followers

Analyst, University Faculty Adjunct, and Communications Consultant. M.A. Georgetown University.