Jul 6, 2022
3 min read
Organizational Branding
Brand Tangibles: What is it and why you should care.
COM-431
Brand tangibles vs brand intangibles as part of a brand strategy refers to the various features of a brand that can be experienced by customers. Brand tangibles are the physical aspects of a brand such as packaging, color, design, and logo. Brand intangibles, on the other hand, are the more…
