Upskilling
Published in

Upskilling

Organizational Branding

Brand Tangibles: What is it and why you should care.

COM-431

Brand tangibles vs brand intangibles as part of a brand strategy refers to the various features of a brand that can be experienced by customers. Brand tangibles are the physical aspects of a brand such as packaging, color, design, and logo. Brand intangibles, on the other hand, are the more…

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