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Branding is not a logo.

A brand is not a logo. A logo is a tool and a symbol.

The brand is not a product.

The brand is not a promise.

A brand is not the sum of all impressions made on an audience.

A brand is a result. It’s the gut feeling a customer has about a service or a product.




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Kristi Pelzel

Kristi Pelzel

U.S-Africa Analyst, University Faculty Adjunct, and Communications Consultant. M.A. Georgetown University.

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