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Organizational Branding

Can an established brand adopt a social mission?

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Photo by Clay Banks on Unsplash

You know the saying there are two sides to every story. Well, there are also two sides (and sometimes three) when it comes to social issues. When anyone stands for anything it also means that someone is standing on the other side.




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Kristi Pelzel

Kristi Pelzel

U.S-Africa Analyst, University Faculty Adjunct, and Communications Consultant. M.A. Georgetown University.

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