Color Theory
Color Theory: Color symbolism is associated with culture, politics, brand identity, holidays, and so much more.
What is the American flag? It’s an abstract object designed with three colors, red, white, and blue, but it’s so much more than that. The flag is a symbol of the United States of America, and it’s a symbol of freedom and liberty, and even without the flag, when people see color schemes with red white, and blue together they think of the U.S.A.
The American flag isn’t the only flag with colors that have meaning and symbolism behind them. Every country has a flag, and each one is different. Different colors can represent different things, and some colors are even considered lucky or unlucky in different cultures.
In the western world, white is often associated with purity, cleanliness, and innocence. But in many eastern cultures, white is the color of death and mourning. In China, for example, white is the color of funeral attire.
Red is another color with a lot of cultural symbolism. In the western world, red is often associated with danger, blood, and violence. But in China, red is the color of good luck and happiness.
Color symbolism matters for people working in globalized and “glocalized” environments to ensure accurate and…
