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Do recurring themes and consistency matter?

Photo by Balázs Kétyi on Unsplash

A brand is more than just a name or logo. It’s the feeling that customers get when they interact with a company. A strong brand can build customer loyalty, create an emotional connection, and motivate people to buy.

When it comes to branding, there are two main schools of thought: some believe that it’s all about creating a consistent look and feel…




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Kristi Pelzel

Kristi Pelzel

U.S-Africa Analyst, University Faculty Adjunct, and Communications Consultant. M.A. Georgetown University.

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