Branding

Do recurring themes and consistency matter?

Photo by Balázs Kétyi on Unsplash

A brand is more than just a name or logo. It’s the feeling that customers get when they interact with a company. A strong brand can build customer loyalty, create an emotional connection, and motivate people to buy.

When it comes to branding, there are two main schools of thought: some believe that it’s all about creating a consistent look and feel…