Upskilling
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Upskilling

Organizational Branding

Five components every strong brand should possess: Consistency and Clarity

Photo by Peter Aroner on Unsplash

Have you ever looked at a web banner or watched a commercial and did not recognize the brand? How about when you see a company’s name or logo, but can’t recall what they sell? Both of these are examples of inconsistency, and something that should be avoided when building a strong brand.

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Kristi Pelzel

Kristi Pelzel

Analyst, University Faculty Adjunct, and Communications Consultant. M.A. Georgetown University.