How Google’s New Software Collects Your Personal Data
The infamous third party “cookies’’ Google uses to track your personal data and sell to advertisers will soon be a thing of the past. Google is already in the process of phasing out their old system of data collection; but with the retirement of one privacy invasion software comes the birth of the next.
A new method of data collection by Google, called FLoC (Federated Learning of Cohorts), will seamlessly replace cookies sometime within the next year. This move has been met with much criticism amongst internet privacy advocates, but as with any corporate monopoly Google generally does not care what people think about their privacy ethics.
So how exactly does this new FLoC system work and how does it differ from the old ‘cookies’ method of data collection?
How Cookie Tracking Works
To understand Google’s need to develop FLoC, you must first have an understanding of what cookies are and the issues Google faces with them:
All a ‘cookie’ is, is a piece of data stored on your personal computer while you surf the web. The original purpose of this function was to save data…
