Upskilling
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Upskilling

Marketing

How To Tell Stories That Convert (Storytelling 101)

Creative Advertising Ideas for Marketers Around the World

Photo by Etienne Girardet on Unsplash

Different forms of storytelling in marketing and communications are used to connect with consumers. These can be a series of micro-stories, short videos, long videos, social media posts, podcasts, photo-journalism style, or live streaming.

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Kristi Pelzel

Kristi Pelzel

Analyst, University Faculty Adjunct, and Communications Consultant. M.A. Georgetown University.