Design Thinking

Ideation: Derivative ideas tell us that it’s good to change our minds.

Photo by hay s on Unsplash

In the early days of Apple, Steve Jobs was working on a new project called the Lisa. However, he wasn’t happy with the way it was progressing and decided to abandon it in favor of a new project called the Macintosh. The Lisa ended up being a commercial failure, while the Macintosh was a massive success.