Upskilling
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Upskilling

Strategy and Business

Strategy and Business: Internal branding for companies with missions and values no one can ever remember.

Photo by Patrik Michalicka on Unsplash

There are some major brands we know well whose mission and values are short, simple, and clear. Those brands are associated with companies like Walmart, Coca-Cola, and McDonald’s. We can recite their mission statements without hesitation because…

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Kristi Pelzel

Kristi Pelzel

Analyst, University Faculty Adjunct, and Communications Consultant. M.A. Georgetown University.