Marketing
The Definitive Guide to Determining a Target Audience
A target audience is never everyone — with one exception. Learn four easy steps to determine your target audience
Marketing is all about reaching an audience. Without an audience, people to look, listen, and act, you have no business, no product, or ideas.
I explain below that an audience should never be everyone with one exception.
In terms of marketing, branding, and promoting, a target audience is defined as the most likely group of people to buy into whatever you are selling. They are the people determined to be most interested in what you have to offer based on demographics, behavior, and other identifying data.
Nike is one of the most successful companies in terms of marketing. They have created some of the most iconic ad campaigns in history.
One campaign that stands out is the “Just Do It” campaign. This campaign was so successful that it became a cultural phenomenon. It has been used in movies, TV shows, and even song lyrics.
