Organizational Branding

The Difference Between Creating a Brand and Building a Brand

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Photo by Patrik Michalicka on Unsplash

At the beginning of anything and everything, there is a period of creation, you think it, draw, plan, and discuss. You wouldn’t build a house by first going to the lumber store and asking for 30,000 feet of lumber without a blueprint or design, would you? — Maybe you would.