Marketing, Branding, Design

The value of perception in brand recognition.

Photo by Alina Grubnyak on Unsplash

The easiest way to explain the value of perception is to look at art. A painting that is worth millions in the mind of one person might also be worth much less to someone else. An example of this is the famous painting “The Scream” by Edvard Munch. This painting is worth a lot of money because people perceive it to be valuable, not because…