Upskilling
Published in

Upskilling

COM-229

Visual Communication & Design Goals

Listen to the client! What do they want, and how will that inform your design choices?

The criteria for evaluating the success or failure of design outcomes is nested within design goals. A design goal can be usability, engagement, cost, positioning, performance, sustainability, brand image, etc.

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Kristi Pelzel

Kristi Pelzel

5.8K Followers

Analyst, University Faculty Adjunct, and Communications Consultant. M.A. Georgetown University.