Are you a change-maker or storyteller who wants to create a social change initiative that is inspirational for potential supporters? Video is an amazing means to communicate messaging for nonprofits, social impact folk, activists, grassroots organizations and others due it its ease of access and potential to be distributed to a global audience in no time.
However, even the most inspiring and thought-provoking video can be a missed opportunity when there is no clearly-defined call-to-action attached to it. UPTOGOOD is the best choice to host your next social change project, because it’s much more than a crowdfunding landing page. It’s also a one-stop shop that ties impact videos to four categories: FUNDit, SIGNit, PROMISEit, and SHAREit.
With an UPTOGOOD campaign, you can activate FUNDit if you’d like to collect donations for a specific cause, SIGNit if you want to include a petition, PROMISEit if you want to rally people behind a pledge, and SHAREit if you want to engage the masses on social media.
Your UPTOGOOD impact campaign can even have multiple beneficiaries. Meaning, your campaign can donate to all of your favorite nonprofits and foundations at the same time!
Being the change you want to see in the world has never been more simple.
And luckily, YouTube has made it easy to place a link-through to crowdfunding sites like UPTOGOOD.org, bridging the gap between the passive audience watching your video and an active audience donating and signing up in support of your cause!
Want to make a positive impact on something important to you? Here’s our recommendation: set up an UPTOGOOD campaign, pick an issue to care about fixing, choose and define your calls to actions, and use easily-addable YouTube annotations with your video! These annotations can be as simple as “Donate to [Your Org] here!” with a link to the campaign you’ve made on UPTOGOOD.
By linking your video to YouTube-approved websites like UPTOGOOD, you can ensure that potential video-watchers always have direct access to your petition, fundraiser and other assets at the opportune moment — no matter where the video may be embedded on the internet!
Here’s how to annotate your video.
- First, create an account on UPTOGOOD.org. Depending on what you prefer, you can sign up as an Individual, Organization or Business!
- After producing, filming and uploading your video onto YouTube, go to your Video Manager page:
- For the video you’d like to link to your UPTOGOOD campaign to, click the arrow next to the Edit button:
- Select Annotations:
- Select Add annotation at whatever point in the video you would like to create a link:
- Add your customized annotation text in the Note section. You can choose your annotation to take the form of a Speech Bubble, Note, Title, Spotlight or Label. Take the time to play around with whichever annotation style suits you!
- Check the Link box at the bottom right of the edit annotation menu.
- Select Crowdfunding Project from the drop-down menu:
- Enter the URL of your UPTOGOOD impact campaign.
Pro-tip: Youtube recommends that you be sure to enter the full URL, or your links may not work. For example, the formal link for your UPTOGOOD campaign should look something like this: https://www.uptogood.org/saharspeaks
9. Click Publish or Apply Changes!
And, voila! Your campaign video — be it a short film, a documentary, a promo or a clip taken selfie-style on your-iphone — now has the potential to be linked to your page on UPTOGOOD.
Curious about UPTOGOOD? Here’s a little more about us:
UPTOGOOD.org is a video and storytelling platform for doing GOOD together. We designed a crowdfunding and social action destination for change-makers who wish to leverage the power of storytelling to make the world a better place. We hope to inspire more people all over the internet to support causes through video impact campaigns in four clear ways: FUNDit, SIGNit, PROMISEit, and SHAREit.
Here are your Calls-to-Action!
UPTOGOOD loves helping people who want to become change-makers. Here are some things you can do to become part of our community!
- WATCHit: Bookmark and visit UPTOGOOD.org to watch impact stories and do your part in supporting campaigns to make the world better with us!
- HOSTit: Create your UPTOGOOD profile here and create an impact campaign around something you’re passionate about.
- SHAREit: Share this article or UPTOGOOD with good hearted people, activists and storytellers you know by tagging them with the hashtag #UPTOGOODspotted and tagging us at @UPTOGOODorg. Let them know you think they are up to GOOD and should be part of the community!
- FOLLOWit: We love staying connected. We have Facebook, Twitter and Instagram and we’d love for you to join us! Together, let’s start the conversation for good everywhere.
