When is the right time to break into the US market? Hint: it’s never too early
One of the most common questions we get from entrepreneurs is, “When is the right time to bring my startup to the US market?”
From our perspective, it’s never too early. That may sound a little aggressive at first, but it’s critical for early stage startups targeting the US market to be here talking to potential customers, gaining exposure to the ecosystem, and starting to establish a presence. Going from Israel’s small domestic market to a much larger one overseas can be intimidating for any founder. But being close to your target market is critical; and the earlier you start, the better your chances are for long-term success.
Here, a few of our founders offer their thoughts and advice for how to break into the US market: