Observing People and Prototypes on Market Street

Steve Pepple
May 14, 2015 · 7 min read

Things I learned at the 2015 Market Street Prototyping Festival in San Francisco

by @stevepepple

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Sights at the 2015 Market Street Prototyping Festival. Hashtag #MSPF

“Once we begin observing city life and its interaction with physical surroundings, even the most ordinary street corner can provide interesting knowledge about the interplay of city life and form — anywhere in the world.” — Jan Gehl

Here are some of my observations.

People engage on Main Street when they have time and space.

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Six neighborhoods intersect with Market Street

People notice changes on the block from afar and become curious.

People are attracted to other people and activities.

People of all ages are willing play; They just need a good excuse.

People are more willing to linger after lunch than during rush hour.

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Example of how shade alone results in microclimates at Civic Center at the 9am, 12pm, 3pm, and 5pm hours.

People are more willing to linger in public space, when they know where they are.

People are discouraged from interacting with places and object that seem too nice.


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