17 Successful Strategies to Uplift your Sales
Increasing online sales is the primary goal of any business, whether large and small. Increasing sales through online channels is a little like bowling a strike — it looks a lot easier than it actually is.
There are multiple ways you can implement to make more sales online, out of which some can be implemented right away. These tips include some general points to keep in mind while others are strategies to help you grow your business. Here are a few actionable techniques you can use to increase online sales performance:
1. Be Honest in your Sales Copy
Always be honest, straightforward, and approachable in all your sales copy, from your homepage to your email campaigns and all marketing campaigns. False promises often make a business lose its potential customer.
2. Get More Ad Clicks with Ad Extensions
When you want to sell your products online, ad extensions are a great way to promote. You can do it from Google AdWords and Bing that allow you to make your ad bigger with more places to click and it doesn’t cost any extra. It increases your Click-through rate. This saves the potential customer a step and makes it easier and faster to find exactly what they want so they go to your site instead of your competitor’s store.
3. Showcase customer reviews on your website
In today’s environment, customer feedback is important. Always ask for feedback from the customer after their purchase or visitors that have come to your website about why they left without purchasing. These might appear on your product pages, landing pages, pricing page, even your home page.
4. Create a Sense of Urgency
It’s important, to be honest, and transparent about who you are and what you do, but there’s no rule against creating a sense of urgency to persuade visitors to buy from you right now. Many consumers respond positively to incentives that create a sense of urgency, from time-sensitive special offers to limited-edition products. Creating a sense of urgency is a great way to increase online sales.
5. Offer a Bulletproof Money-Back Guarantee
Often the customer's decision before buying a product is a risk. Most of the time, it could be a financial risk or related to product quality. Do they often feel what if it didn’t work?
What if he didn’t like the product?
Their money on that purchase will be wasted in that scenario. To overcome that, We should offer a bulletproof money-back guarantee or full refund. The more the security of his money is being given to the customer, the more the chances he would buy from your store.
6. Reduce Friction in the Checkout Process
To ensure good user experience, reducing friction in your checkout process can have an incredible impact on your conversion rates. Just like we make it as easy as possible for visitors to use and navigate on the site, we should make it even easier for them to actually buy what we’re selling.
Eliminate any unnecessary steps in your checkout process that could discourage a visitor from converting into a customer. Skip unnecessary fields in forms. Don’t time them out and make them start over from the beginning.
7. Provide as many payment options as possible
When a store offers multiple payment methods like credit cards, debit cards, PayPal, ApplePay, Google Wallet payments etc., Consumers have more choice than ever before in terms of how they actually pay for goods and services. By offering more payment options, you’re making it easier for visitors to give you their money.
You must be thinking why to have so many payment methods in your store? The simple answer to this is each country have a local payment method and do attract customers from around the world, we need to have as many payment options as possible. If you do not offer these payment methods, people might tend to checkout less due to the easiest payment option not available for him.
Doing so will help you to increase your online sales, particularly if your site has strong traffic.
8. Invest in Quality Product Images
Regardless of what you sell, include high-quality images of your products — no tiny thumbnails or poorly lit shots taken in your stock room. Also, be sure to include a wide range of images. It might seem overkill to include shots of your products from every conceivable angle, but try it out. People love to check a product thoroughly from all angles before buying to ensure no defect is there, especially online.
9. Keep messaging consistent across Campaigns and your Site
If a user clicks an ad for a specific product or service, the page they’re taken to should be about that specific product or service — not a related category, not a special offer for another product, but that specific product.
Make sure your messaging is relevant across your PPC and paid social campaigns and the pages associated with them so that ad clicks actually turn into sales.
10. Short, Clear & Crisp Copy
Before writing a copy for any product, think of all the questions a consumer can have before buying your product. You should answer all the questions your consumer might have related to the product you are selling in your copy. Always write a short, clear & crisp copy. Always have the customer in mind before writing a copy and not why your company is so awesome.
11. Give Away as much as possible FREE Products/Services
Consumers love free products or at least a trial before buying a regular one. Always ensure to give anything FREE you can offer to build the trust and then he will surely buy the service or product. If you are a software company, Offer Free Trial for a limited time, if you are selling cosmetics, offer small size products for free for trial etc.
12. Add an Opt-In Pop-Up Offer to Push them Over the Edge
If you want to increase your sales online, don’t ignore the potential of opt-in offers — prompts that encourage people to sign up for your newsletter, mailing list, or loyalty programs. Using opt-in offers can not only significantly increase the number of contacts in your database but also increase online sales in the short term.
Prospective customers who are on the fence about buying from you may well be swayed by a well-placed opt-in offer for, say, free shipping, or 10% of their first order. When launching an opt-in offer, be sure to test every element for maximum optimization. Test the phrasing of the copy, the position at which it appears on your site, and the flow that visitors are directed through the process.
A/B test different offers and see which ones yield a greater volume of sign-ups. Consider having the pop-up be triggered by a site exit so visitors see it just before they’re about the leave the page. The more people that sign up for your newsletter or loyalty program, the more potential sales you can make in the future.
13. Grow Online Sales with Mobile Optimization
Make it as easy as possible for mobile visitors to buy whatever you’re selling. This may involve an extensive renovation of the checkout process or the design and launch of an entirely separate mobile site. Navigation and user experience are among the most crucial elements of a well-designed, highly optimized mobile experience.
The harder it is for visitors to find — and buy — what they want, the more likely they are to abandon your site altogether and take your business elsewhere. Pages should load instantly, and navigation should be logical. Don’t ask for too much information, only the bare minimum you need to either make the sale or market to prospects later.
Think of your mobile visitors and do everything you possibly can to make it effortless for them to buy from you while they’re on the go.
14. Impress New Customers with Amazing Follow-up mail
To increase online sales, make sure you have a thoughtful, considerate, genuinely useful follow-up procedure in place for new customers once he buys your product for the first time.
After the customer successfully placed his order, send him his order details with tracking information, you can share relevant products too which he might buy in future, always ask for his feedback. All these series of emails after purchase creates a good shopping experience for the customer. When a customer buys something, offer them something for free. Talk to them on social media. Send them a thoughtful, useful follow-up email with incentives to buy from you again. However you do it, make your customers feel how precious they are for you — think relationships, not transactions.
15. Have a Unique Value Proposition
A Value Proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you.
It offers three things:
Relevancy — Explain how your product solves customers’ problems or improves their situation,
Quantified value — Deliver specific benefits and
Differentiation — Tell the ideal customer why they should buy from you and not from the competition. You don’t need to be unique to the whole world, just in the customer’s mind.
The closing of a sale takes place in a customer’s mind, not out in the marketplace among the competition. This is why your value proposition should take centre stage in all your marketing communications and site content. The greater the perceived value you can create surrounding your products or services, the more sales you’ll make.
16. Talk to your prospects on Social Media
Active engagement with prospects via social media is most important because it is perceived as having a negligible impact on actual sales and is one of the best ways you can increase brand awareness, customer satisfaction, and sales.
Providing fast, honest answers to questions that potential customers have about your offerings is an excellent way to increase sales, as the more attention you are perceived as paying to potential customers, the more likely people are to want to buy from you.
17. Use Remarketing to close way more Deals
Whether you’re remarketing your content or a specific time-sensitive sale offer, remarketing is the single most effective way to increase sales online. Not only does remarketing keep your brand at the forefront of prospects’ minds, but it also provides would-be customers with numerous additional opportunities to convert.
If you are the proud owner of an e-commerce store or plan to be one in the near future, you’re probably on the lookout for tactics that will help you boost sales. Hopefully, as a result of reading this article, you now have a sense as to what steps you can do to achieve just that.
Whether you take advantage of paid traffic offerings or you decide to implement email marketing — the options are many. Whatever option you do decide on, its success will often be reliant on you knowing your customer well. For instance, you can’t run a paid traffic campaign, if you don’t know who your end customer is.
In any case, now that you’re aware of what needs to be done, all that’s left is for you to do is get started and watch the tips mentioned, work for your e-commerce store.